With the world’s eyes firmly on the UK throughout 2012, SeaSafe Systems, a British safety equipment manufacturer owned and operated from Cowes on the Isle of Wight, is celebrating its British heritage with the introduction of an exclusive and unique limited edition Union Jack flag cover.

Union Jack i-Zip lifejacketThe new ‘Made In Britain’ life jacket cover design illustrates the British flag on the removable front cover of the life jacket, allowing the wearer to change the cover at ease by simply unzipping one and zipping on another. Fully approved to the latest international standard – 12402, the interchangeable covers; pink, red, patterned, spots, stripes and more can be customised by SeaSafe to suit your every mood!

Graduate SeaSafe Designer, Madeleine Holmes comments; “People are unaware that SeaSafe design and manufacture its products here in the UK. We wanted to celebrate this important year for Great Britain, so have come up with a fun design that doesn’t compromise people’s safety when enjoying time on the water. We get lots of requests to make covers from all sorts of fabrics, and even made a denim cover for Status Quo, but for the Olympic and Jubilee year we thought we would do something extra special and very patriotic."

Managing Director Jeremy Dale says: “We wanted to add another cover to the I-Zip and Pro-Zip range, and the Union Jack idea was something that crossed both the commercial and recreational markets and fitted perfectly with this year’s theme of celebrating all things British. We get incredibly filthy life jackets back for servicing here - this is when the pure beauty of the I-Zip is recognised, enabling people to add and remove life jacket covers when necessary, without having to replace the entire thing! This Union Jack Flag cover can be worn this year and easily replaced next year for something new! Simple."

For more details or to purchase see SeaSafe.