I recently received an invitation from Navico to visit Mallorca and check out its latest electronics. It was an exciting prospect because this global, three-brand company has been making big strides in the leisure market with its tireless drive for wholesale electronic integration. However, when the Press Trip kit-list stated that deck shoes were a must, I couldn’t help getting annoyed...

Navico range

Navico is aiming to produce a new product every four to five days.

After all, as a man who has been out on boats every couple of days for the last 30 years, I have studiously avoided deck shoe ownership and never once has the world ended. Yes, people like to harp on about the practical merits of the deck shoe but non-marking soles, flexible construction, quick-drying properties and a comfortable fit are hardly features confined to the type. And what about the downsides? What about the ‘Cornish pasty’ aesthetics, the posh yottie image and the fact that they happen to stain your feet a glowing nicotine-yellow when you wear them without socks? Surely that ought to be enough to consign these things to the annals of “World’s Crappest Inventions” alongside Airbag Underwear, Diet Water and Lorraine Kelly.

Deck shoes

Deck shoes deserve nothing but obscurity.

In any case, now I’ve got that off my chest, it’s time to accept Navico’s kind offer and take a look at their vast arsenal of electronic gadgets and I really am looking forward to it. Over the past couple of years, this amazingly prolific company (which comprises Lowrance, Simrad and B&G) has averaged a new product every 15 days - and they apparently have so many current projects in the pipeline that they expect to increase the release rate of new products to one every four or five days. Assuming they don’t get too offended by my patent leather Winkle Pickers and send me home in shame, you can expect a full run down on what they have to offer in the next couple of weeks.

Keep up with Navico and the marine electronics industry on www.boats.com: B&G Brand Repositions and Marine Electronics: The 10 Commandments

Written by: Alex Smith
Alex Smith is a journalist, copywriter and magazine editor with a long history in boating and a happy addiction to the water. He’s worked on boats, lived on boats, bought boats, sold boats and – when he’s not actually on board a boat – he can generally be found in his Folkestone office, tapping away at the computer and gazing out to sea.