Swedish marine engine specialist, Volvo Penta, has signed an agreement to become the primary owner of innovative American outboard manufacturer, Seven Marine – a move that paves the way for the company to extend the scope of its propulsion systems into the outboard world.

Seven Marine and Volvo Penta

Volvo Penta is now majority owner of the worlds most extreme outboard engine manufacturer

Seven Marine, based in Milwaukee, Wisconsin, was founded in 2010 and has already carved out a very pronounced niche, creating truly uncompromising outboards for the high-end leisure market. In fact, with its marinisation of General Motors’ fuel injected, 6.2-litre, supercharged small-block V8, it already produces the most powerful outboard models in the world – and engine outputs of 557 and 627hp have enabled the company to cater for boats of a scale that would otherwise be forced to install inboard powerplants.

Volvo Penta meanwhile has more than 110 years of experience in engine and propulsion systems, delivering a history of innovations to the marine industry, such as the Aquamatic Sterndrive, Volvo Penta IPS, and Forward Drive. With its current portfolio of sterndrives, it offers one of the widest ranges of marine engine solutions in the industry.

However, one of the key overlaps between these outwardly contrasting companies is their application of automotive technology. In fact, this commonality of approach was a key driver behind Volvo Penta’s decision to become the majority owner, as Björn Ingemanson, President of Volvo Penta, explains: “The Seven Marine concept mirrors the successful strategy we have followed in pursuing automotive technology. Just as we are a leader in diesel and gasoline engine technology, Seven Marine leads its market for state-of-the-art outboards. We have a shared vision for the future, and this deal provides an ideal platform for us to grow and adapt together. We will move forward in leading the development of world-class performance and sustainability for the most premium of outboard motor segments.”

Seven Marine will continue to operate as a standalone entity, retaining its brand, product line and organisational structure, with Rick Davis, President and CEO, continuing his role. It is hoped that by this means, Seven Marine will benefit from the strength and stability of the larger Volvo Penta group, while retaining its own entrepreneurial spirit, as Rick Davis explains: “As a young company we have pushed ourselves forward to revolutionise the outboard experience in a short period of time. And in partnering with Volvo Penta, we will have a solid backing to continue improving the customer experience through the pursuit of technological and innovation advancement.”

For more on this exciting collaboration, see Seven Marine or Volvo Penta. You can also read our guides to marine diesels and outboard engines.

Written by: Alex Smith
Alex Smith is a journalist, copywriter and magazine editor with a long history in boating and a happy addiction to the water. He’s worked on boats, lived on boats, bought boats, sold boats and – when he’s not actually on board a boat – he can generally be found in his Folkestone office, tapping away at the computer and gazing out to sea.