The PSP Southampton Boat Show has named Breast Cancer Campaign as the official Ladies’ Day charity for 2012. Taking place on Thursday 20 September at the PSP Southampton Boat Show in Mayflower Park, the fourth annual Ladies’ Day will see visitors dressed to impress, enjoying the boats, luxury and entertainment while vying to win a prize.

Southampton boat Show Ladies day for cancer care

Breast Cancer Campaign funds innovative research into breast cancer to understand how it develops, leading to improved diagnosis, treatment, prevention and ultimately a cure. Breast cancer is the most common cancer in the UK, and one in every eight women will be diagnosed with the disease in their lifetime.

Over the past three years, more than £10,000 has been raised for nominated Ladies’ Day charities, which include Touching Tiny Lives, Wessex Cancer Trust and the Rose Road Association. But the event itself remains a fun day out - particularly as the Southern Daily Echo will be on the look-out at this year’s event for the Best Dressed Lady.

Murray Ellis, managing director of National Boat Shows, said: “We are thrilled to be partnering with Breast Cancer Campaign as the nominated charity for Ladies Day. It’s great to provide funds for the community, especially through such an enjoyable event as this. We’re expecting even more flamboyant outfits for this fourth Ladies Day, especially as it’s all in the name of Breast Cancer Campaign”.

Mike Straney at Breast Cancer Campaign added: “We are delighted to have been selected as the charity partner of Ladies Day at the PSP Southampton Boat Show. Having the support of such a prestigious event will help us fund vital breast cancer research in the Southampton area and we would like to urge all visitors to please give generously and be part of the cure for breast cancer.” Visit or for further details.