Designed by superyacht powerhouse, Vripack, and built by prolific German yard, Bavaria Yachtbau, Keizer’s first entry will apparently be an open 42-foot runabout that combines high-end looks, feel, space and comfort with a price much keener than the market has yet witnessed.

In fact, Siep Keizer and Jos Brehler, the men behind the new brand, have gone as far as to describe the new boat’s combination of talents as a “unique segment”.

Thanks to his extensive experience in international yachting, Siep is acutely conscious of the current market and believes that there is plenty that can be improved upon - and having been involved in the design alongside Vripack, he is plainly delighted that the first model is now ready: "It was my dream to develop a yacht that not only looks fantastic, but is also practical and affordable."

And his partner, Jos, clearly shares Siep's enthusiasm: “There is not a single yacht that comes even close to the Keizer 42 with this mix of dimensions, inside space, practical convenience and price. We charge nearly half the price of our competitors (with prices from €235,000) and that is made possible by means of a unique approach, with serial production at Bavaria Yachtbau and an exclusive dealer model."

Keizer Yachts Keizer 42

The Keizer 42 is designed to offer a high-end experience for a remarkably affordable price.

Although the 42 is inspired by the traditional runabout, it comes with a choice of two Volvo Penta motors (either twin D4 300s or twin D6 400s) or a pair of Mercury 320hp petrol engines. The 3.99-metre beam generates plenty of practical living space, including a huge cockpit with a single-level deck, extremely generous seating and a full external galley. And a cabrio roof stowed above the screen rim enables the occupants to rig rapid shelter if the weather turns.

Down below, the hotel-inspired accommodation comprises a master bedroom with two sofas and a king size bed, plus a fully equipped heads compartment with 1.9 metres of headroom and an additional guest suite aft.

To find out more, see Keizer Yachts or visit Stand E21 in Hall 5 at the Düsseldorf Boat Show from 21 to 29 January 2017.

Keizer 42 specifications

LOA: 13.42 m
Beam: 3.99 m
Fuel capacity: 1,200 litres
Water capacity: 250 litres
People capacity: 12
Top speed: 40 knots
CE category: B
Price: from €235,000 plus VAT

Written by: Alex Smith
Alex Smith is a journalist, copywriter and magazine editor with a long history in boating and a happy addiction to the water. He’s worked on boats, lived on boats, bought boats, sold boats and – when he’s not actually on board a boat – he can generally be found in his Folkestone office, tapping away at the computer and gazing out to sea.