It transpires that the latest Heineken ad campaign is to feature Daniel Craig as MI6 agent, James Bond, being pursued at pace by a pair of Frauscher's high-performance 747 Mirage powerboats, each loaded with villains (see also: Bad boys: 5 best Bond villain boats).
Though details of the basic premise are still quite sketchy, it appears that the ad depicts Bond being pursued through a picturesque village when he decides to execute his escape by means of a vintage waterski boat where a beautiful young woman is patiently waiting for high-octane adventure.
An elaborate chase ensues, in which Bond and the woman (played by the deliriously lovely Zara Prassinot) manage to scupper the pursuing villains – but as you might expect, Austrian boatyard Frauscher is unconcerned about the failure of its boats to win the day: “The Frauscher shipyard is very proud to participate in this international ad campaign. It proves that Frauscher is building boats with high-end design, unique driving characteristics and excellent quality - worthy of brands like Heineken and James Bond.”
The video, called ‘The Chase’ will be aired in 30, 60 and 90-second formats in cinemas and on TV around the world – but if you fancy a sneak preview, take a look at the video below.
There's more James Bond boating on boats.com, including: Box Office Boats: 5 of the Best from James Bond.