British motorboat brand, English Harbour Yachts (EHY), has agreed a deal to outsource the construction of its fleet. But happily, while most of Europe’s builders seem to be looking toward Poland for increased efficiencies, EHY is keeping things much closer to home…
The award-winning company is teaming up with longstanding British stalwart, Broom Boats. Broom will take over manufacturing of the entire range under licence from EHY at its headquarters in Brundall, Norfolk; and it will also act as EHY’s UK distributor, enabling EHY to focus on brand and product development and to develop its global dealer network.
The EHY fleet currently comprises five boats in four hull lengths – the original 16-foot launch (see English Harbour 16 video: first look); a 27-foot cruiser; a ‘29 Offshore’ model with or without Hard Top; and the range-topping 30 Open – and Matthew Harvey, Managing Director of Broom Boats, is delighted to be involved with the production of the fleet: "For small to medium sized businesses in the leisure marine sector, it has become increasingly difficult to compete with the larger manufacturers. By forming alliances we can work collaboratively, utilising our collective expertise to grow our respective businesses and strengthen the UK marine industry."
The agreement will not affect Broom’s own range, which will continue to encompass Coupe craft from 30 to 35 feet and aft cabin cruisers from 37 to 43 feet, plus a new range of canal boats in partnership with Tingdene Marinas and Boat Sales. The launch of this new Broom inland line will be held at the Crick Boat Show in May 2017 but in the mean time, Matthew Harvey is very confident that the partnership with EHY is exactly right for both companies: "English Harbour Yachts are fresh, innovative and very cleverly designed by Adam Greenwood and Andrew Wolstenholme to offer both style and practicality. Our two companies share many values. It’s the perfect partnership".
And Adam Greenwood, Managing Director of English Harbour Yachts, is equally upbeat about the future: "We are very pleased to be working in conjunction with a builder of Broom’s reputation and quality. This partnership will allow English Harbour to satisfy increasing demand as we develop new models whilst also developing our worldwide dealership network”.
To find out more, visit Broom Boats or English Harbour Yachts. See also our features about other British builders like 10 great British boat builders.