Running over five days, from Wednesday 10 until Sunday 14 January, the idea behind the new-look London Boat Show is partly to expand its appeal and partly to grant the exhibitors access to a more affluent range of consumers. To that end, Bespoke London will run alongside the main event at the Excel Exhibition Centre in London’s Docklands, as the third spoke in a radically reinvented show.

Bespoke London

'Bespoke London' will be the third event at the London Boat Show in January.

Murray Ellis, Chief Officer of Boat Shows at British Marine, explains: “Bespoke London is a big part of our re-imagination of the London Boat Show. The city’s global transport links and world-renowned business heart make it a hive for ultra-high net worth individuals. We look to tap into this audience by curating a truly unique show with tailor-picked high-end brands offering indulgent experiences.”

The organisers are telling us to expect an elegantly designed event offering “behind-the-rope experiences”, a “truly bespoke consumer journey” and “a completely immersive experience”. Each high-end retailer will apparently be “hand-selected” to offer visitors the chance to witness the finest jewels, supercars, tailoring and watches, as well as handmade jewellery, objets d’art and highly individual clothing. That will be supplemented with gourmet foods and a programme of entertainments designed to satisfy both the refined and indulgent demands of the new London Boat Show visitor.

However, if (as a simple boater) all this lofty jargon sets the alarm bells ringing, you can rest assured that the new-look London Boat Show will still offer something for everyone. Boats will remain the stars of the event – and as if to help illustrate the point, big-name exhibitors who have recently signed up include industry stalwarts like Beneteau, Fairline Yachts, Dometic, Sealine, FexiSail, Topper International, International Paint and Bayliner.

For updates as the show’s plans gather pace, visit London Boat Show.

Written by: Alex Smith
Alex Smith is a journalist, copywriter and magazine editor with a long history in boating and a happy addiction to the water. He’s worked on boats, lived on boats, bought boats, sold boats and – when he’s not actually on board a boat – he can generally be found in his Folkestone office, tapping away at the computer and gazing out to sea.